Business strategy and policy /
Smith, Garry D., 1948-
Business strategy and policy / Garry D. Smith, Danny R. Arnorld, Bobby G. Bizzell - 2nd. ed. - Dallas : Houghton Mifflin, 1988 - xviii, 1006 p. : ill. ; 25 cm.
Includes bibliographical references and index
0395369460
Planeación estratégica --Estudio de casos
HD 30.28 / S56 1988
Business strategy and policy / Garry D. Smith, Danny R. Arnorld, Bobby G. Bizzell - 2nd. ed. - Dallas : Houghton Mifflin, 1988 - xviii, 1006 p. : ill. ; 25 cm.
Includes bibliographical references and index
0395369460
Planeación estratégica --Estudio de casos
HD 30.28 / S56 1988