Marketing management /
Kotler, Philip
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th edition - Boston : Pearson, 2016. - 1 v. (varias paginaciones) : ilustraciones a color ; 29 cm.
Includes bibliographical references and index
9780133856460
2010046655
Marketing--Management.
Mercadotecnia--Administración
HF 5415.13 / K64 2016
Marketing management / Philip Kotler, Kevin Lane Keller. - 15th edition - Boston : Pearson, 2016. - 1 v. (varias paginaciones) : ilustraciones a color ; 29 cm.
Includes bibliographical references and index
9780133856460
2010046655
Marketing--Management.
Mercadotecnia--Administración
HF 5415.13 / K64 2016