Marketing internacional (Registro nro. 19470)
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000 -LEADER | |
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fixed length control field | 00737nam a2200193 a 4500 |
050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
Classification number | HF 1009.5 |
Item number | C9 2002 |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9702602610 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Czinkota, Michael R. |
245 ## - TITLE STATEMENT | |
Title | Marketing internacional |
Statement of responsibility, etc | / Michael R. Czinkota, Ilkka A. Ronkainen; traducción Frank Witman Piersol |
250 ## - EDITION STATEMENT | |
Edition statement | 6a. ed. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Place of publication, distribution, etc | México |
Name of publisher, distributor, etc | : Pearson Educación |
Date of publication, distribution, etc | , 2002 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xxxiii, 665 p. |
Other physical details | : il., mapas |
Dimensions | ; 27 cm + 1 disco óptico láser para computadora (4 3/4 in.) |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Incluye índice |
505 ## - FORMATTED CONTENTS NOTE | |
Formatted contents note | Traducción de: International marketing |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Comercio internacional |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Exportaciones |
General subdivision | - Mercadotecnia |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Ronkainen, Ilkka A. |
Relator term | , coaut. |
700 ## - ADDED ENTRY--PERSONAL NAME | |
Personal name | Piersol, Frank Witman |
Relator term | , tr. |
Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type |
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Library of Congress Classification | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | 1 | HF 1009.5C9 2002 | 046628 | 06/06/2013 | 06/06/2013 | ej.1 | 11/04/2011 | Libro |