Publicidad y comunicación integral de marca (Registro nro. 19474)

Detalles MARC
000 -LEADER
fixed length control field	00774nam a2200217 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5823
Item number	04818 2004
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9706862803
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	O'Guinn, Thomas C.
245 ## - TITLE STATEMENT
Title	Publicidad y comunicación integral de marca
Statement of responsibility, etc	/ Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik ; Manuel Ortiz Staines
250 ## - EDITION STATEMENT
Edition statement	3a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Australia ; México
Name of publisher, distributor, etc	: Thomson
Date of publication, distribution, etc	, 2004
300 ## - PHYSICAL DESCRIPTION
Extent	xxxvii, 757 p.
Other physical details	: il., fotos
Dimensions	; 27 cm.
440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	(Económico administrativa)
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Advertising and integrated brand promotion
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Allen, Chris T.
Relator term	, coaut.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Semenick, Richard J.
Relator term	, coaut.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Ortiz Staines, Manuel
Relator term	, tr.
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies	6

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011	9	9	HF 582304818 2004	046631	15/09/2017	04/08/2016	ej.1	11/04/2011	Libro