Construir marcas poderosas (Registro nro. 19689)

Detalles MARC
000 -LEADER
fixed length control field	00691nam a2200193 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HD 69.B7
Item number	A2218 2002
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	8480886730
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Aaker, David A.
245 ## - TITLE STATEMENT
Title	Construir marcas poderosas
Statement of responsibility, etc	/ David A. Aaker; prólogo por Roberto M. Alvarez del Blanco
250 ## - EDITION STATEMENT
Edition statement	2a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Barcelona
Name of publisher, distributor, etc	: Gestiómn
Date of publication, distribution, etc	, 2002
300 ## - PHYSICAL DESCRIPTION
Extent	326 p.
Other physical details	: il.
Dimensions	; 23 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Building strong brands
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Productos de nombre comercial
General subdivision	- Administración
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Productos de nombre comercial
General subdivision	- Valoración
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Propiedad intangible
General subdivision	- Valoración
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Alvarez del Blanco, Roberto M.
Relator term	, pról.
942 00 - ADDED ENTRY ELEMENTS (KOHA)
Koha issues (borrowed), all copies	2

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	22/02/2011	2	4	HD 69.B7A2218 2002	046909	19/10/2015	05/10/2015	ej.1	11/04/2011	Libro