Marketing internacional / (Registro nro. 23952)

Detalles MARC
000 -LEADER
fixed length control field	01130nam a22002897a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20220524080922.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	121001t2009 mx a.oj\|r\|\|\|\| 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786074423396
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original and/or intermediate translations of text	eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 1416
Item number	K4418 2009
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Keegan, Warren J.
9 (RLIN)	1307
245 10 - TITLE STATEMENT
Title	Marketing internacional /
Statement of responsibility, etc	Warren J. Keegan, Mark C. Green ; traducción Miguel Ángel Sánchez Carrión ; revisión técnica Marcela Benassini Félix...[et. al]
250 ## - EDITION STATEMENT
Edition statement	5a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	Prentice Hall :
--	Pearson Educación,
Date of publication, distribution, etc	2009
300 ## - PHYSICAL DESCRIPTION
Extent	xxiv, 644 p. :
Other physical details	il., fotos, tablas ;
Dimensions	27 cm.
500 ## - GENERAL NOTE
General note	Incluye índice
500 ## - GENERAL NOTE
General note	Traducción de : Global Marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Incluye referencias bibliográficas
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia de exportación
General subdivision	Administración
9 (RLIN)	6094
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia de exportación
General subdivision	Administración
--	Estudio de casos
9 (RLIN)	6095
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Green, Mark C.,
Relator term	coaut.
9 (RLIN)	6096
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Sánchez Carrión, Miguel Angel,
Relator term	tr.
9 (RLIN)	6097
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Benassini Felix, Marcela
9 (RLIN)	6098
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	2

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	01/10/2012	3	HF 1416 K4418 2009	048585	26/05/2022	24/05/2022	ej.1	01/10/2012	Libro