Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01296nam a22003257a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20200312161448.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
130920t2012 mx ||||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786074817140 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MX-MxUI |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.13 F4718 2012 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ferrel, Q.C. |
| Relator term |
autor |
| 9 (RLIN) |
11550 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Estrategia de marketing / |
| Statement of responsibility, etc |
O.C. Ferrel, Michael D. Hartline; traducción Magda Elizabeth treviño Rosales, Ma. del Pilar Carril Villarreal; Francisco Javier Meza Canales, |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2012 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xxiii, 744 p. : |
| Other physical details |
il., diagramas, gráficas, tablas ; |
| Dimensions |
2012 |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 500 ## - GENERAL NOTE |
|---|
| General note |
No incluye CD |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducción de : Marketing strategy, fifth edition |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Administración |
| 9 (RLIN) |
11551 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Administración |
| Geographic subdivision |
Estados Unidos |
| 9 (RLIN) |
11552 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Mercadotecnia |
| General subdivision |
Estudio de casos |
| Geographic subdivision |
Estados Unidos |
| 9 (RLIN) |
11553 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hartline, Michael D. |
| Relator term |
autor |
| 9 (RLIN) |
11554 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Treviño Rosales, Magda Elizabeth |
| Relator term |
traductor |
| 9 (RLIN) |
11555 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Carril Villarreal, Ma. del Pilar |
| 9 (RLIN) |
11556 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Meza Canales, Francisco Javier |
| 9 (RLIN) |
11557 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Koha issues (borrowed), all copies |
10 |
