Campaign communication and political marketing (Registro nro. 26051)

Detalles MARC
000 -LEADER
fixed length control field	00646nam a22002177a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20170508131104.0
007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION
fixed length control field	ta
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	141103s2011 us d\|\|\|\| \|\|\|\| 001 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9781444332346
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title	eng
050 1# - LIBRARY OF CONGRESS CALL NUMBER
Classification number	JK 2281
Item number	M33 2011
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Maarek, Philippe J.
Relator term	aturo
245 10 - TITLE STATEMENT
Title	Campaign communication and political marketing
Statement of responsibility, etc	Philippe J. Maarek
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Malden, Ma ; Chichester :
Name of publisher, distributor, etc	Wiley - Blackwell,
Date of publication, distribution, etc	2011
300 3# - PHYSICAL DESCRIPTION
Extent	xiv, 268 pages :
Other physical details	illustrations, graphs;
Dimensions	26 cm.
500 ## - GENERAL NOTE
General note	Includes index
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes references : p. 248-255
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad en la política
Geographic subdivision	Estados Unidos
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Campañas politicas
Geographic subdivision	Esatdos Unidos
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Comunicación en la política
Geographic subdivision	Estados Unidos
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	03/11/2014		JK 2281 M33 2011	050395	03/11/2014	ej. 1	03/11/2014	Libro