Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
00977nam a22002897a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20221027072528.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
150327s2014 sp a|||| |||| 00| 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788441534537 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
MX-MxUI |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HD 69.B7 |
| Item number |
W4418 2014 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Wheeler, Alina |
| Relator term |
autor |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Diseño de marcas / |
| Statement of responsibility, etc |
Alina Wheeler; traducción Natalia Caballero Collado |
| 246 2# - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Designing brand identity[Título original] |
| Display text |
Español |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4a. ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
Madrid: |
| Name of publisher, distributor, etc |
Ediciones Anaya Multimedia, |
| Date of publication, distribution, etc |
2014 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
335 páginas : |
| Other physical details |
ilustraciones a color; |
| Dimensions |
25 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Incluye índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye bibliografía : p. 326-327 |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Productos de nombre comercial |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Productos de nombre comercial |
| General subdivision |
Mercadotecnia |
| -- |
Administración |
| 650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Marcas registradas |
| General subdivision |
Diseño |
| 9 (RLIN) |
9384 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Caballero Collado, Natalia |
| Relator term |
traductora |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Koha issues (borrowed), all copies |
14 |
