Detalles MARC
| 000 -LEADER |
|---|
| fixed length control field |
01218nam a2200313 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20211102212424.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
160808t20162015mx a rb 001 0 spa d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9786075228556 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
UIASF |
| Language of cataloging |
spa |
| Transcribing agency |
MX-MxUI |
| Modifying agency |
UIASF |
| 041 1# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
spa |
| Language code of original and/or intermediate translations of text |
eng |
| 050 #4 - LIBRARY OF CONGRESS CALL NUMBER |
|---|
| Classification number |
HF 5415.2 |
| Item number |
M318 2016 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl D |
| Relator term |
autor |
| 240 10 - UNIFORM TITLE |
|---|
| Uniform title |
<a href="Marketing research [Título original]">Marketing research [Título original]</a> |
| Language of a work |
Español |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Investigación de mercados / |
| Statement of responsibility, etc |
Carl McDaniel, Jr. y Roger Gates ; traducción Enrique C. Mercado González; revisión técnica María de los Ángeles Ramos Solano. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10a edición. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
México : |
| Name of publisher, distributor, etc |
Cengage Learning, |
| Date of publication, distribution, etc |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
1 volumen (en varias paginaciones) : |
| Other physical details |
ilustraciones a color ; |
| Dimensions |
27 cm. |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Traducido de la 10 edición en inglés. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Incluye referencias bibliográficas e índice. |
| 526 ## - STUDY PROGRAM INFORMATION NOTE |
|---|
| Program name |
Licenciatura en Negocios Internacionales |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Investigación de mercado |
| 9 (RLIN) |
9507 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
Análisis de mercado |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Gates, Roger H., |
| Dates associated with a name |
1942- |
| Relator term |
autor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mercado González, Enrique |
| Relator term |
traductor |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ramos Solano, María de los Ángeles |
| Relator term |
editor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| a |
01 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Library of Congress Classification |
| Koha item type |
Libro |
| Koha issues (borrowed), all copies |
14 |
