Advertising theory / (Registro nro. 28696)

Detalles MARC
000 -LEADER
fixed length control field	cam a22 4i 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20180507123423.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	110630s2012 nyua b 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415886611 (hbk)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9780415886628 (pbk)
040 ## - CATALOGING SOURCE
Original cataloging agency	DLC
Language of cataloging	spa
Transcribing agency	MX-MxUI
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF5821
Item number	A384 2012
245 00 - TITLE STATEMENT
Title	Advertising theory /
Statement of responsibility, etc	edited by Shelly Rodgers and Esther Thorson.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	New York :
Name of publisher, distributor, etc	Routledge,
Date of publication, distribution, etc	2012.
300 ## - PHYSICAL DESCRIPTION
Extent	xxix, 614 pages :
Other physical details	illustrations ;
Dimensions	24 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title	Routledge communication series
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Includes bibliographical references and index.
526 ## - STUDY PROGRAM INFORMATION NOTE
Program name	Licenciatura en Comunicación
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Advertising.
9 (RLIN)	13826
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Publicidad
9 (RLIN)	27
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Rodgers, Shelly
Fuller form of name	(Shelly Lannette),
Dates associated with a name	1965-
Relator term	editor
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Thorson, Esther.
Relator term	editor
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title	Routledge communication series.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	07/05/2018		HF5821 A384 2012	053193	07/05/2018	ej.1	07/05/2018	Libro