Principios de investigación de mercados / (Registro nro. 32259)
[ vista simple ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01059nam a2200289 i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240117142552.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220527s2021 sp a | |||| 000 0 spa |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781456284794 |
| 040 0# - CATALOGING SOURCE | |
| Original cataloging agency | spa |
| Transcribing agency | MX-MxUI |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | spa |
| Language code of original and/or intermediate translations of text | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415.2 |
| Item number | H35 2021 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Hair, Joseph F. |
| Relator term | autor |
| 9 (RLIN) | 3195 |
| 240 10 - UNIFORM TITLE | |
| Uniform title | <a href="Essentials of marketing research[Título original].">Essentials of marketing research[Título original].</a> |
| Language of a work | Español |
| 245 10 - TITLE STATEMENT | |
| Title | Principios de investigación de mercados / |
| Statement of responsibility, etc | Joseph F. Hair, David J. Ortinau, Dana E. Harrison ; revisión técnica María Andrea Trujillo León |
| 250 ## - EDITION STATEMENT | |
| Edition statement | Quinta edición |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | México : |
| Name of publisher, distributor, etc | McGraw Hill, |
| Date of publication, distribution, etc | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii, 428 páginas |
| Other physical details | ilustraciones ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | Incluye índice |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Incluye referencias bibliográficas |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotecnia |
| 9 (RLIN) | 23 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Investigación de mercado |
| 9 (RLIN) | 9507 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ortinau, David J. |
| Relator term | autor |
| 9 (RLIN) | 9539 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Harrison, Dana E. |
| Relator term | autor |
| 9 (RLIN) | 14992 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Trujillo León, María Andrea |
| Relator term | colaboradora |
| 9 (RLIN) | 14993 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Koha issues (borrowed), all copies | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Copy number | Price effective from | Koha item type | Total Renewals | Checked out |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | En reserva | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | 31/01/2023 | 2 | HF 5415.2 H35 2021 | 056481 | 06/12/2023 | 23/10/2023 | ej.1 | 31/01/2023 | Libro | |||||
| Library of Congress Classification | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | 31/01/2023 | 4 | HF 5415.2 H35 2021 | 056482 | 25/01/2024 | 17/01/2024 | ej.2 | 31/01/2023 | Libro | ||||||
| Library of Congress Classification | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | 31/01/2023 | 2 | HF 5415.2 H35 2021 | 056483 | 10/01/2024 | 10/01/2024 | ej.3 | 31/01/2023 | Libro | 1 | 29/01/2024 |
