Marketing 6.0 : (Registro nro. 33822)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00758nam a22002417i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-TiUIT |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20240408105755.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION | |
| fixed length control field | ta |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 220202s2024 njua||||r|||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781119835219 |
| 040 0# - CATALOGING SOURCE | |
| Transcribing agency | MX-TiUIT |
| Language of cataloging | spa |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5415 |
| Item number | K68 2024 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| Relator term | autor |
| 9 (RLIN) | 6560 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing 6.0 : |
| Remainder of title | the future is immersive / |
| Statement of responsibility, etc | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Hoboken, New Jersey : |
| Name of publisher, distributor, etc | Wiley, |
| Date of publication, distribution, etc | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | vii,247 páginas : |
| Other physical details | Ilustraciones, tablas ; |
| Dimensions | 24 cm. |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mercadotécnia |
| 9 (RLIN) | 23 |
| 650 10 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Tecnología |
| 9 (RLIN) | 11080 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kartajaya, Hermawan |
| Relator term | autor |
| 9 (RLIN) | 17639 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Setiawan, Iwan |
| Relator term | autor |
| 9 (RLIN) | 17640 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | Libro |
| Koha issues (borrowed), all copies | 8 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | 05/04/2024 | HF 5415 K68 2024 | 058557 | 05/04/2024 | ej. 1 | 05/04/2024 | Libro | |||||
| Library of Congress Classification | Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | 05/04/2024 | HF 5415 K68 2024 | 058558 | 05/04/2024 | ej. 2 | 05/04/2024 | Libro |
