Investigación de mercados (Registro nro. 8986)

Detalles MARC
000 -LEADER
fixed length control field	00844nam a2200229 a 4500
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.2
Item number	K55 1998
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9586007820
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	Kinnear, Thomas C.
245 ## - TITLE STATEMENT
Title	Investigación de mercados
Remainder of title	: un enfoque aplicado
Statement of responsibility, etc	/ Thomas C. Kinnear, James R. Taylor ; traducción Gloria E. Rosas Lopetegui, José N. Jany Castro
250 ## - EDITION STATEMENT
Edition statement	5a. ed
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	Santa Fé de Bogotá, Colombia
Name of publisher, distributor, etc	: McGraw-Hill
Date of publication, distribution, etc	, 1998
300 ## - PHYSICAL DESCRIPTION
Extent	xxii, 874 p.
Other physical details	: il.
Dimensions	; 27 cm
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Traducción de: Marketing research. An applied approach
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye índice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye apéndice
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note	Incluye glosario
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Investigación
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	- Administración
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Taylor, James R.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Rosas Lapetegui, Gloria E.
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name	Jany Castro, José N.

Existencias
Withdrawn status	Lost status	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Full call number	Barcode	Date last seen	Copy number	Price effective from	Koha item type
				Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	21/02/2011		HF 5415.2K55 1998	029548	08/04/2011	ej.1	08/04/2011	Libro