Kinnear, Thomas C.,   1943- <br/><br/>
Principles of marketing / 
Thomas C. Kinnear, Kenneth L. Bernhardt 
 - 3rd. ed. 
 - Glenview, Ill. :  Scott, Foresman,   1990 
 - 765 p. :  ill. ;  27 cm. 
 - Scott, Foresman series in marketing .
<br/><br/>Includes bibliographical references  
<br/><br/><label>ISBN: </label>0673385655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5415  / K55 1990