TY  - BOOK
AU  - Kinnear,Thomas C.
AU  - Bernhardt,Kenneth L.
TI  - Principles of marketing
SN  - 0673385655
AV  - HF 5415 K55 1990
PY  - 1990///
CY  - Glenview, Ill.
PB  - Scott, Foresman, 
KW  - Mercadotecnia
N1  - Includes bibliographical references
ER  -