Smith, Garry D., 1948- Business strategy and policy / Garry D. Smith, Danny R. Arnorld, Bobby G. Bizzell - 2nd. ed. - Dallas : Houghton Mifflin, 1988 - xviii, 1006 p. : ill. ; 25 cm. Includes bibliographical references and index ISBN: 0395369460 Subjects--Topical Terms: Planeación estratégica --Estudio de casos LC Class. No.: HD 30.28 / S56 1988