TY  - BOOK
AU  - Mitzberg,Henry
AU  - Quinn,James Brian
TI  - The strategy process : : concepts, contexts, and cases 
SN  - 0132340305
AV  - HD 30.28 M55 1996
PY  - 1996///
CY  - Upper Saddle River, N.J.
PB  - Prentice Hall, 
KW  - Planeación estratégica
KW  - Estudio de casos
N1  - Includes bibliographical references and index
ER  -