Kotler, Philip <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 15th edition 
 - Boston :  Pearson,  2016. 
 - 1 v. (varias paginaciones) :  ilustraciones a color ;  29 cm. 
<br/><br/>Includes bibliographical references and index 
<br/><br/>
<br/><br/><label>ISBN: </label>9780133856460 
<br/><br/><label>LCCN: </label>2010046655 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Mercadotecnia--Administración
<br/><br/><label>LC Class. No.: </label>HF 5415.13  / K64 2016