Cateora, Philip R. International marketing / Philip R. Cateora - 6th. ed. - Homewood, Ill. : Irwin , 1987 - xxviii, 840 p. : il. ; 26 cm - The irwin series in marketing . Incluye índice ISBN: 0256036403 Subjects--Topical Terms: Mercadotecnia internacional LC Class. No.: HF 1009.5 / C38 1987