TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an integrated marketing communications perspective 
SN  - 0072536764 (Alk)
AV  - HF 5823 B45 2004
PY  - 2004///
CY  - Boston
PB  - McGraw-Hill, 
KW  - Advertising
KW  - Comunicación en la mercadotecnia
KW  - Promoción de ventas
KW  - Publicidad
KW  - Communication in marketing
KW  - Sales promotion
N1  - Includes bibliographical references : (P. EN1-EN25) and index
ER  -