Alderson, Wroe <br/><br/>
Men, motives, and markets  
/ By Wroe Alderson and Michael H. Halbert 
 - Englewood Cliffs, N.J.   : Prentice-Hall  , 1968 
 - 118 p.   ; 23 cm 
 - Prentice-Hall Foundations of marketing series .
<br/><br/>Incluye índice 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mercadotecnia
<br/><br/><label>LC Class. No.: </label>HF 5415.2  / A45 1968