| 000 | 00603nam a2200205 a 4500 | ||
|---|---|---|---|
| 003 | MX-MxUI | ||
| 005 | 20140513175514.0 | ||
| 008 | 130715t xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0072537728 | ||
| 040 | _cMX-MxUI | ||
| 050 |
_aHF 5821 _bA74 2004 |
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| 100 |
_aArens, William F. _911128 |
||
| 245 |
_aContemporary adversting _c/ William F. Arens |
||
| 250 | _a9a ed. | ||
| 260 |
_aBoston _b: McGraw-Hill Irwin _c, 2004, c1987 |
||
| 300 |
_aXLII, 617 p. _b: il. _c; 29 cm. + 1 computer optical disc (4 3/4 in.) |
||
| 505 | _aIncludes index | ||
| 650 |
_aPublicidad _927 |
||
| 942 |
_2ddc _cLIBRO |
||
| 999 |
_c16820 _d16820 |
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