| 000 | nam a22 i 4500 | ||
|---|---|---|---|
| 999 |
_c28471 _d28471 |
||
| 003 | MX-MxUI | ||
| 005 | 20180222143218.0 | ||
| 008 | 120209s2016 xxua rb 001 0 eng d | ||
| 010 | _a2010046655 | ||
| 020 | _a9780133856460 | ||
| 040 |
_aDLC _bspa _cMX-MxUI _dUIASF |
||
| 050 | 4 |
_aHF 5415.13 _bK64 2016 |
|
| 100 | 1 |
_aKotler, Philip _eautor _96560 |
|
| 245 | 1 | 0 |
_aMarketing management / _cPhilip Kotler, Kevin Lane Keller. |
| 250 | _a15th edition | ||
| 260 |
_aBoston : _bPearson, _c2016. |
||
| 300 |
_a1 v. (varias paginaciones) : _bilustraciones a color ; _c29 cm. |
||
| 504 | _aIncludes bibliographical references and index | ||
| 526 | _aLicenciatura en Negocios Internacionales. | ||
| 650 | 0 |
_aMarketing _xManagement. |
|
| 650 | 4 |
_aMercadotecnia _xAdministración |
|
| 700 | 1 |
_aKeller, Kevin Lane, _d1956- _eautor |
|
| 905 | _a01 | ||
| 942 |
_2lcc _cLIBRO |
||