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Arens, William F.

Contemporary adversting / William F. Arens - 9a ed. - Boston : McGraw-Hill Irwin , 2004, c1987 - XLII, 617 p. : il. ; 29 cm. + 1 computer optical disc (4 3/4 in.)

Includes index

ISBN: 0072537728

Subjects--Topical Terms:
Publicidad

LC Class. No.: HF 5821 / A74 2004