Contemporary adversting (Registro nro. 16820)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00603nam a2200205 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | MX-MxUI |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140513175514.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130715t xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0072537728 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | MX-MxUI |
| 050 ## - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF 5821 |
| Item number | A74 2004 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Arens, William F. |
| 9 (RLIN) | 11128 |
| 245 ## - TITLE STATEMENT | |
| Title | Contemporary adversting |
| Statement of responsibility, etc | / William F. Arens |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 9a ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Boston |
| Name of publisher, distributor, etc | : McGraw-Hill Irwin |
| Date of publication, distribution, etc | , 2004, c1987 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | XLII, 617 p. |
| Other physical details | : il. |
| Dimensions | ; 29 cm. + 1 computer optical disc (4 3/4 in.) |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Publicidad |
| 9 (RLIN) | 27 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Libro |
| Withdrawn status | Lost status | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type | Source of classification or shelving scheme |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 22/02/2011 | HF 5821A74 2004 | 040620 | 11/04/2011 | ej.1 | 11/04/2011 | Libro | ||||||
| Acervo general | Biblioteca Loyola (Tijuana) | Biblioteca Loyola (Tijuana) | Sala principal | 15/07/2013 | HF 5821 A74 2004 | 041563 | 15/07/2013 | ej.2 | 15/07/2013 | Libro | Library of Congress Classification |
