Principles of marketing /
Kinnear, Thomas C., 1943-
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt - 3rd. ed. - Glenview, Ill. : Scott, Foresman, 1990 - 765 p. : ill. ; 27 cm. - Scott, Foresman series in marketing .
Includes bibliographical references
0673385655
Mercadotecnia
HF 5415 / K55 1990
Principles of marketing / Thomas C. Kinnear, Kenneth L. Bernhardt - 3rd. ed. - Glenview, Ill. : Scott, Foresman, 1990 - 765 p. : ill. ; 27 cm. - Scott, Foresman series in marketing .
Includes bibliographical references
0673385655
Mercadotecnia
HF 5415 / K55 1990