Investigación de mercados : (Registro nro. 21793)

Detalles MARC
000 -LEADER
fixed length control field	00942nam a22002657a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	MX-MxUI
005 - DATE AND TIME OF LATEST TRANSACTION
control field	20230123131320.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field	120315s2010 mx a \|r\|\|\|\| 001 0 spa d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9786071502902
040 ## - CATALOGING SOURCE
Transcribing agency	MX-MxUI
041 1# - LANGUAGE CODE
Language code of text/sound track or separate title	spa
Language code of original and/or intermediate translations of text	eng
050 ## - LIBRARY OF CONGRESS CALL NUMBER
Classification number	HF 5415.2
Item number	H3518 2010
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name	Hair, Joseph F.
9 (RLIN)	3195
245 10 - TITLE STATEMENT
Title	Investigación de mercados :
Remainder of title	en un ambiente de información digital /
Statement of responsibility, etc	Joseph F. Hair, Robert P. Bush, David J. Ortinau
250 ## - EDITION STATEMENT
Edition statement	2a. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	México :
Name of publisher, distributor, etc	McGraw-Hill,
Date of publication, distribution, etc	2010
300 ## - PHYSICAL DESCRIPTION
Extent	xii, 651 p. :
Other physical details	il. ;
Dimensions	27 cm.
500 ## - GENERAL NOTE
General note	Incluye índice
500 ## - GENERAL NOTE
General note	Traducción de : Marketing research : in a digital information environment. 4th. ed.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc	Incluye referencias bibliográficas : p. 627-634
650 #4 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	Mercadotecnia
General subdivision	Investigación
9 (RLIN)	3196
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Bush, Robert P.,
Relator term	coaut.
9 (RLIN)	3197
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name	Ortinau, David J.,
Relator term	coaut.
9 (RLIN)	3198
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme	Library of Congress Classification
Koha item type	Libro
Koha issues (borrowed), all copies	19

Existencias
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Home library	Current library	Shelving location	Date acquired	Total Checkouts	Total Renewals	Full call number	Barcode	Date last seen	Date checked out	Copy number	Price effective from	Koha item type
		Library of Congress Classification			Acervo general	Biblioteca Loyola (Tijuana)	Biblioteca Loyola (Tijuana)	Sala principal	15/03/2012	22	32	HF 5415.2 H3518 2010	048165	31/01/2023	23/01/2023	ej.1	15/03/2012	Libro